Academy of
PROJECT BACKGROUND
Academy of Thought & Industry is an outstanding private high school. Their model for self-guided education filled a gap left by many public and high-end private schools. ATI’s flagship location in Austin, TX had strong enrollment and was featured by national media outlets like CNN.
As ATI expanded to new cities, they needed a strong campaign to communicate their values and drive enrollment.
We worked with their internal team to research and develop a content strategy. Then we rolled out assets across multiple platforms including their website, blog, social media, and digital campaigns.
Student Profiles
We want prospective students to envision themselves learning at ATI. Short documentaries demonstrated how ATI empowered students with different learning needs.
During our strategy process, we established student archetypes that aligned with ATI’s strengths and market research. Then we interviewed potential students for each role and developed a story centered around their experience at ATI. For example; Self-motivated creative, overcoming learning disability, intelligence level exceeding her age group. Each story demonstrated how ATI helped meet their education goal.
Brand Film
Featurettes
Similar to the profiles, these short videos focused on core selling points of the school discovered during research.
Blog Posts
Interview transcripts and stills were provided to ATI’s marketing team. This allowed them to write multiple blog posts about staff, students, and curriculum.
